In a recent government meeting, officials discussed the grant application for the upcoming Stroll and Middleton Jazz event, scheduled for early September. The event, which will expand from a one-day to a two-day format, is seeking a $5,000 destination partnership grant, similar to the funding received last year.

Joanne from Lyft Lab, who collaborated on last year's event, provided insights into the changes planned for this year. The event will focus more on jazz music and less on additional activities that were part of last year's program, such as fabric dyeing and indigenous beadwork. This shift aims to streamline costs and enhance the experience for attendees, particularly by encouraging foot traffic among local businesses.

Feedback from local businesses indicated a desire for the return of the \"crawl\" aspect of the event, where music is featured at various downtown locations. Organizers are optimistic that the new format will attract more visitors, benefiting local shops and restaurants. The event will coincide with a home football game, which organizers believe will further boost attendance.

Marketing strategies were also a key topic, with plans to utilize local radio ads and digital outreach to promote the event beyond Dane County. The allocation of funds will see $3,000 directed towards talent fees and $2,000 for marketing efforts.

Overall, the meeting underscored a commitment to fostering community engagement and supporting local businesses through well-planned events.