In a recent government meeting, discussions centered around the proposed signage for Price Chopper's new location at 709 Chrysler Avenue, which has sparked significant debate among local officials and community members. The grocery chain is seeking to install a wall sign measuring 124.5 square feet—nearly four times the allowable maximum—and nine additional wall signs, which would exceed the current zoning regulations by nine times.

Concerns were raised regarding the visual impact of such extensive signage on the Central Avenue corridor, which has already been criticized for its cluttered appearance. One community member expressed skepticism about Price Chopper's request, suggesting that the company is leveraging its brand recognition to bypass established zoning laws. They emphasized the importance of adhering to the Unified Sustainable Development Ordinance (USDO), which was developed to maintain aesthetic standards in the area.

During the meeting, officials discussed the layout of the store and its signage, noting that the physical placement of departments within the store does not always align with exterior directory signs. This discrepancy has led to considerations about reducing the number of department signs to improve clarity and coherence.

The planning staff was tasked with reviewing the history of signage variances granted to other stores, including ShopRite, to determine if similar allowances could be justified for Price Chopper. The discussion highlighted the need for a balance between business interests and community standards, as officials and residents alike voiced their desire to preserve the character of the neighborhood.

As the meeting progressed, public comments were solicited, revealing a mix of support and opposition to the proposed signage changes. The outcome of this discussion will likely influence future decisions regarding signage regulations and the visual landscape of Central Avenue.