The McAllen Holiday Parade, presented by HEB and powered by Bert Ogden, kicked off with festive fanfare, celebrating its ninth year as Texas's largest illuminated holiday helium balloon parade. The event, themed \"South Pole and Beyond,\" showcased a vibrant array of floats, live music, and special appearances, including stars from the Dallas Cowboys and beloved local figures.

The parade commenced with a stirring rendition of the national anthem by Leah Garcia, a talented student from McAllen High School, accompanied by a color guard from local law enforcement. Thousands gathered at the McAllen Veterans Memorial Stadium to witness the holiday spectacle, which highlights the rich Mexican American traditions of the region.

Among the highlights was a 30-foot Santa balloon, humorously noted for its \"Texas-sized appetite,\" alongside other helium balloons that added to the festive atmosphere. The event also featured performances from the award-winning Memorial Mustang Band and the Juarez Lincoln High School Marching Band, both recognized for their excellence in music.

Local leaders, including McAllen Mayor Javier Villalobos and other city mayors, joined in the celebrations, extending holiday wishes to the community. The parade not only marks a cherished local tradition but also reinforces McAllen's designation as the \"official South Pole of Texas,\" a title proclaimed by Governor Greg Abbott.

As the parade unfolded, it became clear that this annual event serves as a unifying celebration for the community, blending cultural heritage with holiday cheer, and setting the stage for a joyful season ahead.