In a recent government meeting, industry leaders and lawmakers gathered to discuss the implications of artificial intelligence (AI) on the film and entertainment sector, particularly focusing on the rights of individuals regarding their digital likenesses. The discussions highlighted the urgent need for clear legal frameworks to protect what is known as NIL rights—name, image, and likeness—amidst the rapid advancement of AI technologies.

Julie Fagan, CEO of Filmbook Mediaev, emphasized the importance of NIL rights for all individuals, not just celebrities or athletes. She pointed out that many people are unaware of how their digital likeness can be exploited without their consent, often through contracts that grant perpetual rights to studios and companies. Fagan advocated for legislation that would ensure individuals maintain control over their digital identities, suggesting that rights should be project-specific rather than indefinite.

The conversation also touched on the potential dangers of AI-generated content, including deepfakes, which can misrepresent individuals and cause significant emotional and financial harm. Fagan provided alarming examples of how deepfake technology has been misused, particularly in creating non-consensual explicit content, and called for stricter regulations to combat these issues.

The meeting also addressed the recent EUI Act signed into law, which has raised concerns about stifling innovation in the U.S. film industry. While some participants praised the proactive approach of European lawmakers, others warned that overly stringent regulations could hinder creative advancements and economic growth.

As Georgia positions itself as a hub for the film industry, the need for protective measures for digital rights is becoming increasingly critical. The discussions underscored the necessity for a balanced approach that safeguards individual rights while fostering an environment conducive to innovation and growth in the entertainment sector. Lawmakers were urged to consider specific legislative actions to clarify NIL rights and protect individuals from potential exploitation in the evolving digital landscape.