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New licenses could reshape local wine and beverage sales

June 10, 2024 | Marietta, Cobb County, Georgia



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This article was created by AI summarizing key points discussed. AI makes mistakes, so for full details and context, please refer to the video of the full meeting. Please report any errors so we can fix them. Report an error »

New licenses could reshape local wine and beverage sales
In a recent government meeting, officials discussed proposed changes to local alcohol licensing regulations aimed at allowing specialty wine and malt beverage retailers to sell their products for consumption on premises. The initiative, directed by the Judicial and Legislative Committee, seeks to create two new ancillary licenses: one for wine and another for malt beverages.

Key stipulations for these licenses include that retailers must derive at least 80% of their gross revenues from either wine or malt beverages, but not both. Additionally, the new regulations will not apply to grocery or convenience stores, nor to businesses that sell distilled spirits. The proposed permit fee for these licenses will increase from $2.50 to $5.41, aligning with existing consumption on premises regulations.

Currently, the only business that meets the criteria for these licenses is the Marietta Wine Market, which has been the subject of recent complaints regarding competition from other local establishments. The meeting revealed that complaints about alcohol sales often stem from competitive tensions among businesses, with officials noting that self-regulation among retailers is common.

The proposed changes aim to clarify existing regulations and provide a framework for specialty retailers while ensuring compliance with distance and operational requirements. The committee's draft language has drawn comparisons to regulations in neighboring municipalities, with officials noting that four out of six jurisdictions have similar provisions.

As the discussion progressed, concerns were raised about the potential exclusivity of the new licenses, as they currently only benefit one business. However, officials emphasized that the regulations are designed to maintain a level playing field and are subject to further review by the council. The meeting concluded with a commitment to address any remaining questions and ensure that the new licensing framework supports local businesses while adhering to state regulations.

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