In a recent government meeting, officials approved a master services agreement with Freebie, a Florida-based transportation company, to launch a one-year pilot program for electric vehicle shuttle services in Mount Dora. The program, set to begin on October 1, will operate two shuttles from 9:00 a.m. to 10:00 p.m. on weekends, providing essential connectivity within the city’s Community Redevelopment Agency (CRA) boundary.

Misty Sumner, who presented the proposal, highlighted the extensive research and community engagement that preceded the decision, including surveys of local businesses and residents. The contract with Freebie was awarded after a competitive bidding process, with the company emerging as the top choice.

Jason Spiegel, managing partner at Freebie, emphasized that the initiative aims not only to enhance transportation but also to drive economic development by promoting local businesses. The shuttles will operate on a fixed route, covering key locations and parking areas, while also allowing for on-demand ride requests via a mobile app. This app will feature local business listings, promotional deals, and real-time vehicle tracking, effectively serving as a community guide.

The program will utilize a 100% electric fleet to reduce carbon emissions, aligning with broader environmental goals. Additionally, a wheelchair-accessible vehicle will be included to ensure equitable access for all residents.

Spiegel assured the council that safety is a top priority, with rigorous driver training and monitoring systems in place. The company plans to collect extensive data throughout the pilot phase to assess the program's effectiveness and make necessary adjustments.

Local businesses will have the opportunity to advertise on the app at no cost, with Freebie's economic development team assisting in outreach efforts. The council expressed optimism about the program's potential impact on the community, emphasizing the importance of effective marketing to ensure public awareness and engagement.

The pilot program will conclude in September 2024, at which point the city council will evaluate its success and consider extending the contract for an additional two years.