During a recent government meeting, local merchants emphasized the urgent need for a comprehensive marketing strategy to attract visitors to Miami Lakes. The discussions highlighted the importance of creating a long-term plan that integrates the efforts of local businesses and city resources to enhance the visibility of the area.

Merchants expressed concerns that the current customer base is insufficient for sustaining local businesses, stating that reliance solely on residents will not ensure their survival. They called for a more robust advertising campaign to promote Miami Lakes beyond its borders, noting the city's appealing features, including ample parking and a vibrant community.

The meeting underscored the lack of effective marketing initiatives, with participants pointing out that existing social media efforts have not generated significant interest. They proposed that the city’s marketing director, Vanessa, develop a presentation to outline potential strategies and resources available for collaboration.

Additionally, merchants highlighted the need to pool resources from various city committees, including the Economic Development Committee and the Fair Committee, to maximize their outreach efforts. The overarching message was clear: a unified approach is essential for promoting Miami Lakes effectively and ensuring the longevity of its businesses.