Health officials launch aggressive campaign to boost immunization rates

Public health officials in Larimer County are ramping up efforts to improve measles, mumps, and rubella (MMR) immunization rates among children aged 19 to 35 months, following a significant decline during the COVID-19 pandemic. The county's immunization rate has recently risen to 91.4%, surpassing the state average of just under 91%. However, health leaders emphasize the need to reach a target of 95% to ensure herd immunity and mitigate the risk of outbreaks.

During a recent government meeting, officials highlighted the importance of maintaining high vaccination rates, particularly in light of a recent measles case that underscored the potential economic and educational disruptions associated with the disease. The 21-day quarantine period for measles poses a greater challenge than the previously familiar 14-day COVID-19 quarantine, raising concerns about keeping children in school.

To address the decline in immunization rates, the local health department has launched an extensive campaign over the past 14 months, which includes sending over 3,000 text message reminders to parents about child wellness visits. The initiative has involved collaboration with local physicians and providers to encourage families to prioritize vaccinations.

In addition to ongoing outreach efforts, the health department is organizing pop-up clinics on weekends and evenings to facilitate access to vaccinations. These clinics are set to take place in various locations, including Fort Collins, Loveland, and Estes Park, in partnership with local schools.

Officials remain committed to continuing these efforts into the next year, aiming to bolster immunization rates and protect the community from preventable diseases.