The Little Elm government has officially launched its tourism division, branded as \"Discover Little Elm,\" aimed at enhancing the town's visibility as a travel destination. During a recent council meeting, officials announced plans to obtain state certification to promote Little Elm as a recognized tourism spot, which will include the development of a formal logo and a proclamation at the next council gathering.

The mission of Discover Little Elm is to positively impact the local economy through tourism by effectively marketing the area to a diverse range of visitors. The initiative is designed to highlight the unique attractions and experiences that Little Elm has to offer, with a focus on increasing awareness among potential travelers.

The tourism division will operate under the direction of the managing director of tourism and business development within the community services department. It will collaborate with various local organizations, including the Little Elm Economic Development, the Chamber of Commerce, and the Lakefront Merchants Association, to promote events and activities that draw visitors to the area.

Key strategies outlined include targeting multi-day sports tournaments, fishing and sailing events, corporate meetings, and large-scale community events such as races. The marketing plan aims to drive traffic to the Discover Little Elm website and social media platforms, enhance the town's market presence, and promote local access to attractions.

Officials expressed optimism that these efforts will not only attract visitors but also boost local businesses by increasing hotel occupancy and restaurant patronage. The initiative marks a significant step in Little Elm's commitment to fostering economic growth through tourism.