In a recent government meeting, officials discussed the launch of the \"Discover Little Elm\" initiative aimed at boosting tourism in the area. The initiative will feature a comprehensive website that highlights local attractions, events, and itineraries for visitors. The platform will not only promote activities within Little Elm but also include significant events happening in nearby cities, encouraging visitors to explore the region.

The tourism division, established in 2022, has already made strides in event recruitment, significantly increasing the number of sports tournaments hosted in the area from five to 25 within a year. The team is also working towards obtaining a film-friendly certification to attract film projects to Little Elm.

A key focus of the meeting was the branding for Discover Little Elm, with two logo designs presented for feedback. The logos aim to reflect the town's identity while incorporating elements of the lakefront, a major draw for tourists. Council members expressed their preferences, emphasizing the need for a design that is both simple and representative of the community's broader appeal beyond just the lakefront.

Funding for the Discover Little Elm initiative will come from the hotel occupancy tax, a strategic move by the council to promote tourism and support local businesses. This funding mechanism is designed to enhance the area's attractiveness to visitors, thereby benefiting the local economy.

The council is set to finalize the branding and website launch soon, with plans to introduce the initiative to local businesses and the community. The overall goal is to position Little Elm as a vibrant destination for both residents and tourists alike.