In a recent government meeting, the focus shifted to tourism funding, with a notable presentation from Melissa Nelson, the marketing director of Skydive Chicago. Nelson outlined an exciting initiative in collaboration with the United States Parachute Association to host a Guinness World Record event on July 13, dubbed World Skydiving Day. This event aims to achieve the record for the most skydives completed in a single day, drawing participants and spectators from across the region.
Nelson emphasized the potential economic impact of the event, highlighting plans for social media campaigns to attract visitors and fill local accommodations. She expressed gratitude for the ongoing partnership with local tourism authorities and invited officials to experience the skydiving operations firsthand, aiming to dispel misconceptions about the sport.
During the discussion, committee members raised questions regarding the tracking of visitor data, suggesting that Skydive Chicago should specifically inquire if guests stayed in LaSalle County. The meeting concluded with a unanimous vote in favor of supporting the social media campaign, marking a significant step towards promoting local tourism through this unique event.