During a recent government meeting, officials discussed plans for the upcoming \"2nd Saturday\" events, particularly focusing on the July celebration themed \"America the Beautiful.\" The event will feature a pie-eating contest, with local business Stone House providing the pies, and karaoke hosted by DJ Yeti in the city hall parking lot. The aim is to create a low-key atmosphere that encourages community participation without competing with local businesses.

Officials emphasized the importance of effective promotion for these events. Suggestions included utilizing social media platforms, particularly Facebook, to share event details and encourage community engagement. They discussed the need for a comprehensive promotional strategy that includes posting on community pages, local tourism websites, and event calendars to maximize visibility.

Concerns were raised regarding the previous \"2nd Saturday\" events, where participation did not translate into increased sales for local merchants. Feedback indicated that while some businesses received exposure, overall sales remained stagnant. The discussion highlighted the necessity for improved communication and marketing strategies to better inform the community about upcoming events and their unique features.

The meeting concluded with a commitment to enhance collaboration among committee members to refine promotional efforts and ensure that each event is distinct and engaging for attendees.