In a recent government meeting, officials outlined the new fare structure for the Sherwood microtransit service, establishing a rate of $2 per person per trip. This pricing model means that a couple traveling together would pay a total of $4 for a one-way trip, with the same amount due for the return journey.

Payment options for riders include exact cash or the Token Transit app, which can be downloaded from the service's website. The app is designed to be user-friendly and secure, ensuring that all personal information is encrypted.

The $2 fare is positioned as the lowest among similar microtransit services in comparable markets, based on a fare study conducted two years ago. Officials emphasized that this affordability is crucial for maintaining ridership and managing demand. They noted that lower fares typically lead to higher demand, while increased fares can deter potential riders from using the service.

To further manage demand, officials discussed the possibility of implementing distance-based pricing in the future, where longer trips could incur higher charges. However, they stressed that the current focus is on keeping fares low to encourage usage.

The meeting also clarified that multi-day and multi-ride passes available for Little Rock and North Little Rock services do not apply to the Sherwood microtransit. Instead, the fare structure is designed to charge per trip, ensuring that the service remains accessible and affordable for the community.

Officials acknowledged that while the $2 fare is sustainable for now, they will continue to monitor costs and demand, advising the city council and mayor on any necessary adjustments in the future. The last fare change for the Rock Region was in 2009, highlighting the need for ongoing evaluation as economic conditions evolve.