In a recent government meeting, city officials presented a concerning five-year financial forecast for Novato, projecting operating deficits between $3.3 million and $4 million annually. The discussion highlighted the city's reliance on two primary revenue sources: property tax and sales tax. Currently, Novato receives only 7% of property tax revenues, significantly lower than neighboring cities like Mill Valley and San Rafael, which receive 26% and 12%, respectively. This disparity places Novato at a financial disadvantage.

The city’s sales tax rate of 8.5% also lags behind other Marin County cities, which charge the maximum allowable rate of 9.25%. Officials emphasized the urgency of addressing these revenue shortfalls, particularly as one-time funds from property sales and federal American Rescue Plan dollars have been exhausted.

To combat the projected deficits, the city council is considering a ballot initiative for the November 2024 election to increase the local sales tax by 0.75%. This increase could generate over $10 million annually, earmarked for essential services such as road maintenance, emergency response, and wildfire risk reduction. The proposed tax would minimally impact residents, adding approximately $1.50 to a typical $200 purchase, and would also be paid by non-residents shopping in the city.

City officials noted that while the fire district manages emergency services, the city is responsible for maintaining public vegetation to mitigate wildfire risks. They reassured residents that essential items like groceries and medical services would remain exempt from the new tax.

The council's strategic plan for 2023-2025 aims to address these financial challenges and improve the city's funding structure. As the meeting concluded, officials encouraged community engagement and participation in upcoming discussions regarding the proposed sales tax increase.