During a recent city council meeting, Hank Morrison from the city's planning department presented an overview of the newly adopted Commercial Area Pattern Book, a strategic document aimed at revitalizing aging strip shopping centers in Virginia Beach. The initiative, which stemmed from a FEMA grant received in 2018, seeks to transform these areas into more walkable, mixed-use developments while preserving the character of surrounding neighborhoods.

Morrison explained that the pattern book, adopted in June of last year, serves as a proactive guide for redevelopment, addressing the challenges posed by changing shopping habits and increasing vacancies in certain commercial areas. The document emphasizes the financial benefits of mixed-use developments, which can generate significantly higher tax revenue per acre compared to traditional big-box stores.

The presentation highlighted the importance of community engagement, noting that the planning department held five public meetings and collaborated with various civic groups to gather input. The pattern book outlines a phased approach to redevelopment, encouraging developers to create smaller, walkable blocks with pedestrian-friendly features and landscaping.

Key principles include understanding site-specific conditions such as soil and drainage, planning for stormwater management, and ensuring that taller buildings are situated away from residential areas to minimize visual impact. The document also categorizes areas into coastal, inland, and Akuz zones, each with tailored strategies for development.

Council members raised concerns about the application of the pattern book in ongoing projects, particularly regarding community involvement and adherence to its guidelines. Morrison clarified that while the pattern book provides guidance, it is not regulatory, and the intention is for developers to engage with the community early in the planning process.

The discussion underscored the city's commitment to innovative redevelopment strategies as a means to enhance local infrastructure, address housing needs, and adapt to the evolving retail landscape.