During a recent government meeting, Gresham officials discussed the unique development challenges and opportunities in the Pleasant Valley area, which is poised for significant growth. The conversation highlighted the need for tailored planning strategies to address the specific barriers to development in this greenfield region, which has the potential to accommodate approximately 4,000 new housing units.

City planners emphasized the importance of understanding the distinct characteristics of Pleasant Valley compared to other neighborhoods in Gresham, such as downtown and Rockwood. They acknowledged that existing development codes may hinder progress and committed to reviewing these barriers as part of ongoing updates to the development code.

Council members raised concerns about maintaining the aesthetic and character of the community amidst rapid development. They stressed the necessity of preserving natural resources and ensuring a variety of housing types to avoid a uniform landscape of large homes closely packed together. Planners assured that future phases of the project would focus on lot sizes, setbacks, and landscaping to enhance neighborhood feel and character.

Additionally, discussions included the current limitations of the vertical housing tax program, which does not extend to Pleasant Valley. However, officials indicated that they would consider expanding such incentives in future development code revisions.

The meeting also touched on the integration of auto-dependent businesses within the city’s employment districts. Proposed changes aim to consolidate zoning regulations to allow for auto-related services, such as mechanics and car washes, in designated areas, thereby enhancing local business opportunities.

Overall, the meeting underscored Gresham's commitment to thoughtful urban planning that balances growth with community character and environmental stewardship.