In a recent meeting, the Concord Planning Commission reviewed a master sign program (MSP) for the STORE Local Storage facility currently under construction at 49100 Marsh Drive. Associate Planner Scott Watkins presented the application, which includes the installation of wall signs and building identification letters, as mandated by the project's conditions of approval.

The facility, which spans 120,000 square feet, is designed to include four wall signs, each measuring 72 square feet, resulting in a cumulative sign area of 288 square feet—92% above the allowed maximum of 150 square feet for the office business park (OBP) zoning. The signs will feature black aluminum letters and logos, illuminated with LED lights, and are strategically placed for visibility from major traffic routes, including Highway 4.

Additionally, the applicant proposed nine building identification signs, each measuring 12.68 square feet, which exceeds the permitted area by 58%. These signs will be non-illuminated and will help guide visitors through the facility. The MSP also includes provisions for four temporary banners, allowing for visual flexibility while limiting the number displayed at any one time to two.

The commission's review was prompted by the significant deviation from the standard sign area regulations. Staff noted that the larger sign area would enhance the facility's visibility and navigability, aligning with the city’s design principles. The project is categorized as exempt under existing facilities regulations, and staff recommended approval of the MSP with specific conditions.

During the meeting, commissioners raised questions regarding the permit process for temporary signs, which Watkins clarified is straightforward and typically approved within 24 to 72 hours. Code enforcement will monitor compliance, responding to complaints regarding sign displays.

The commission is expected to vote on the resolution to approve the MSP in the coming weeks, which aims to integrate the signage into the overall architectural design of the facility while allowing for creative advertising solutions.