In a recent government meeting, officials outlined significant initiatives aimed at enhancing regional accessibility and promoting tourism. A key focus was the implementation of a unified wayfinding program, designed to improve navigation throughout the area. The program, developed in collaboration with Birch, a Pennsylvania-based company, aims to install uniform signage across the region, facilitating easier movement for residents and visitors alike.

Officials highlighted the importance of cooperation with various partners, including Amtrak and the Transportation Planning Organization (TPO), to ensure the success of these initiatives. Plans are underway to install lighting on all exit ramps along Interstate 81, a move intended to encourage travelers to stop and explore local businesses. The TPO has allocated $14 million for this project following the expansion of I-81.

Additionally, discussions touched on the significance of air service in boosting tourism, with officials expressing a commitment to enhancing travel options. The concept of tourism zones was also introduced, with Salem already making strides in this area.

Mill Mountain was emphasized as a pivotal landmark, with officials likening its potential to that of the Eiffel Tower in Paris. The meeting underscored a collective vision for promoting the region's attractions and improving the overall visitor experience.