Denver launches $1.7 million plan to revitalize downtown

In a recent government meeting, officials announced a significant investment aimed at revitalizing downtown Denver, utilizing the final tranche of American Rescue Plan Act (ARPA) funds. The $1.7 million contract, awarded to the Downtown Denver Partnership (DDP), will run from July 1, 2023, through August 31, 2026, and is specifically designed to enhance activity and consumer spending in the city center, which has been adversely affected by the pandemic.

The funding will be allocated across three primary initiatives focused on the 16th Street area, a key commercial hub. The first initiative involves providing small grants to local businesses for patio and facade improvements, encouraging them to enhance their outdoor spaces as the area reopens. This effort aims to beautify the street and attract more foot traffic.

The second initiative will support a retail activation program, which includes subdividing larger, less desirable retail spaces into smaller, more marketable units. This strategy is intended to address the current market demand, as many larger spaces remain vacant. DDP will also engage a retail strategist to facilitate leasing and temporary activations, building on previous phases that successfully introduced pop-up shops and push cart vendors.

The third initiative focuses on organizing events and activities along 16th Street to further stimulate pedestrian engagement and support local businesses. Officials noted that early signs of recovery are evident, with anecdotal reports from businesses indicating a rebound in sales as the area begins to reopen.

Despite these positive developments, challenges remain. The overall recovery rate for downtown Denver continues to lag behind pre-pandemic levels, with a notable disparity in leasing activity—most new openings have been in the food and beverage sector rather than retail. Currently, 42 of the 154 ground floor spaces on 16th Street are vacant, although the vacancy rate has shown signs of improvement over the past few years.

This strategic investment underscores the city's commitment to revitalizing downtown Denver and supporting local businesses as they navigate the ongoing recovery from the pandemic.