Palm Springs City Council has launched an innovative initiative aimed at boosting local businesses through the new Love Local Palm Springs gift card program. During the meeting on July 9, 2024, the Chief Economic Development Officer presented the program, which will allow consumers to purchase gift cards online for use at participating local businesses.

The program is designed as an economic development incentive, with the city proposing to add 50% in spending power to gift card purchases ranging from $25 to $200. For example, a consumer buying a $200 gift card would effectively have $300 to spend, thanks to the city’s contribution. The pilot program will utilize $25,000 from the city’s budget, which is expected to generate a total of $75,000 in local spending when combined with consumer purchases.

The initiative is set to run during August and September, with the goal of encouraging spending during the summer months when local businesses often face challenges. The city plans to collaborate with the Palm Springs Chamber of Commerce and the Desert Business Association to ensure widespread participation among local businesses.

Council members discussed the potential for increasing the initial funding for the summer program, with some advocating for a boost to $50,000 to better support businesses during a traditionally tough period. The Chief Economic Development Officer noted that while the current proposal is for a pilot program, adjustments could be made based on council feedback.

The Love Local program aims not only to stimulate the local economy but also to enhance community engagement by promoting local shopping. The city is already working on branding and marketing strategies to maximize outreach and participation in the program.

As the council moves forward, the success of this initiative could pave the way for future economic support programs, particularly as the city prepares for the upcoming holiday season. The council's commitment to local businesses remains a priority, with discussions on further funding and support expected in future meetings.