In a recent government meeting, officials discussed revitalizing tourism efforts in Cedar Park, emphasizing the need to better inform both residents and visitors about local attractions and events. The conversation highlighted the underutilization of modern tools, such as QR codes, to promote the city’s offerings, particularly in light of declining engagement over the past few years.

Participants noted that many residents are unaware of the diverse dining and entertainment options available, often relying on outdated methods for information. The discussion pointed to the importance of enhancing visibility for local businesses, especially during events like hockey games and Austin Spurs games, to encourage visitors to explore beyond the immediate venue.

A key proposal was the introduction of a mobile visitor center, which would eliminate the costs associated with maintaining a physical location while allowing the city to reach potential tourists directly at events. This approach aims to increase awareness of Cedar Park’s attractions and encourage visitors to extend their stay and spend locally.

Additionally, the meeting touched on the potential for collaboration with nearby communities for broader promotional efforts, such as participating in events like the Williamson County Rodeo or the state fair. This strategy could help Cedar Park tap into larger audiences and enhance its tourism footprint.

Overall, the meeting underscored a collective commitment to reinvigorating Cedar Park’s tourism landscape through innovative marketing strategies and community engagement, with a focus on leveraging technology to connect with both residents and visitors.