In a recent meeting of the Muskegon City Commission, community engagement manager Deborah Sweet unveiled a comprehensive rebranding initiative aimed at revitalizing the city's image. The presentation highlighted a new brand kit that will replace the long-standing city logo, while clarifying that the popular \"Watch Muskegon\" logo will remain in use alongside the new branding.

The rebranding process involved extensive community engagement, including interviews with city officials, focus groups with residents and students, and a broad survey that gathered feedback from the public. Sweet reported that 72% of respondents expressed a desire for the city's history to be reflected in the new brand, while 71% indicated satisfaction with living in Muskegon. Notably, 69% of residents affirmed that Muskegon is more than just another coastal town, a sentiment that will be reflected in the new branding's focus away from typical water and beach imagery.

The new brand story emphasizes Muskegon's vibrant community, resilience, and diversity, aiming to reshape perceptions of the city. The narrative highlights the city's evolution and commitment to inclusivity, stating, \"We are a mosaic of people... and we are wonderful, a group kind of a mosaic of a community.\"

The proposed brand kit includes a new logo that incorporates elements representing the city's four wards, seasonal icons, and cultural symbols, all designed to resonate with the community's identity. The rollout of the new branding is expected in the coming weeks, with plans for its application across various city communications and promotional materials.

The initiative reflects a broader effort to engage residents in shaping Muskegon's future, fostering a sense of belonging and pride within the community. The city commission is set to review the proposed brand kit for approval in upcoming sessions.