Denton plans month-long Halloween festival to boost tourism

In a recent government meeting, officials discussed the significant online engagement metrics for the city of Denton, revealing that approximately 80% of website traffic originates from the local area. The data highlighted that social media platforms, particularly Facebook and Instagram, are key channels for outreach, with notable engagement from Fort Worth and Dallas.

The city is gearing up for a month-long Halloween celebration, dubbed \"Hallow 31,\" featuring events at 13 different locations throughout October. This initiative aims to boost local tourism and hotel occupancy, drawing visitors to Denton during the festive season. Officials expressed optimism about the potential impact of promotional materials, such as stickers and posters, which have already contributed to a noticeable increase in online traffic.

The meeting underscored the importance of ongoing monitoring of these engagement trends to assess the effectiveness of the city's promotional efforts and to enhance community activities.