In a recent government meeting, officials discussed a significant shift in their approach to television service, proposing a transition from traditional cable offerings to a streaming model. Currently, the service has fewer than 400 TV customers, with 356 residential and 39 business clients. The proposal aims to capitalize on the growing trend towards streaming, which offers a base package at $15 per month, compared to an average of $150 for cable TV.

The discussion highlighted the financial advantages for customers, emphasizing that many are currently paying more for less with cable, which includes additional fees for set-top boxes and franchise costs. The plan includes discontinuing cable installations by October 1, 2024, and incentivizing customers to switch to streaming by offering a free Roku device.

To facilitate this transition, all departments within the organization will engage in outreach efforts, including door hangers, phone calls, and a social media campaign aimed at educating customers about the benefits of streaming. The timeline indicates that if customers do not switch by June 12, 2025, the service will be discontinued for those remaining.

Officials expressed confidence in the plan, which they believe prioritizes customer service while addressing the declining trend in cable subscriptions. Feedback from attendees included suggestions for improving advertisement visibility and clarifying that the savings from switching to streaming are ongoing, not just introductory offers. The meeting concluded with an invitation for further questions and comments regarding the marketing strategy.