During a recent government meeting, representatives from the San Antonio Local Organizing Committee (SALOC) presented a compelling case for financial support ahead of the 2025 NCAA Men's Final Four, set to take place in just 219 days. Elena Wells, speaking on behalf of SALOC, highlighted the anticipated economic impact of the event, projecting over $400 million in revenue and attracting more than 100,000 visitors, which would generate approximately $1 million in hotel occupancy tax for Bexar County.
Wells emphasized the importance of community involvement and the need for additional funding, citing a projected budget shortfall of $500,000. She requested that the county consider allocating these funds in the upcoming fiscal budget to help close the gap. The funding is crucial for fulfilling obligations to the NCAA and ensuring a safe and memorable experience for fans.
Pat Frost, SALOC's chairman, elaborated on the extensive community engagement planned around the event, including free public practices, a fan festival, and a music festival featuring well-known artists. He also mentioned educational initiatives like the \"Read to the Final Four\" program aimed at encouraging literacy among local third graders.
In addition to the NCAA discussions, Jenny Karnes, president and CEO of San Antonio Sports, underscored the organization's ongoing mission to promote health and wellness in the community. She requested support for a $23 million budget for the Final Four and highlighted the importance of a free community fitness program targeting underserved areas.
Doug King, executive director of Journey of Flight, also addressed the court, seeking a $500,000 investment to support educational initiatives related to aviation and technology. He emphasized the potential for local youth to fill future jobs in these industries, advocating for community engagement and investment in education.
The meeting underscored a collaborative effort among local organizations to leverage the upcoming NCAA event for broader community benefits, while also addressing immediate funding needs to ensure its success.