During a recent government meeting, the Little Elm apparel line was officially introduced, showcasing a new merchandise initiative aimed at promoting the town's brand. Sarah Nolting, the town's business development supervisor, presented the apparel line, which has been in development for the past year. The initiative seeks to create unique and fun designs that differ from the standard uniforms worn by town employees, allowing residents and visitors to represent Little Elm in a more casual and appealing manner.

Nolting emphasized the importance of the apparel in raising awareness of the Little Elm brand, noting that many people have expressed interest in the town's merchandise. The designs feature local themes, including the iconic water tower and lakefront imagery, and are intended to resonate with the community. The merchandise will be available in various colors and styles, including options without pocket tees, catering to diverse preferences.

The ordering process for the apparel is streamlined through a partnership with Printify, a service that allows for custom designs without the need for the town to manage inventory. Customers can order online, and the shirts will be printed and shipped from various locations across the country, ensuring quality and style consistency. The town anticipates a profit margin of 5 to 15% on the sales, which will support future merchandise initiatives.

Future plans for the apparel line include event-themed shirts and designs representing other town departments, further expanding the range of merchandise available to the public. The initiative aims not only to enhance community spirit but also to provide a fun way for residents to engage with and promote their town.