In a recent government meeting, significant updates were shared regarding the tourism sector, particularly in light of the bankruptcy of FTI, Germany's third-largest tour operator. The bankruptcy has impacted travelers across Germany, Austria, Switzerland, and the Netherlands, but all affected customers have been reimbursed for their troubles. FTI was recognized as a market leader in the region, highlighting the challenges facing the travel industry.

The meeting also featured a comprehensive report on various tourism initiatives, including a successful trade and media mission to Mexico City and Monterey, which connected over 400 industry professionals, including tour operators and travel advisors. This mission was part of ongoing efforts to promote Arizona as a travel destination, with participants from organizations such as Discover Flagstaff and Experience Scottsdale.

Additionally, the LA 2024 IPW conference, the largest inbound tourism travel show in the U.S., was highlighted. The Arizona delegation made over 80 scheduled appointments and established more than 100 industry connections, setting the stage for the upcoming IPW 2025 in Chicago, which will focus on Route 66.

The meeting also covered various promotional campaigns targeting international markets, particularly Germany and France. A campaign aimed at the German market has reached over 13,000 travel agents, generating significant engagement and interest in Flagstaff as a destination. The Arizona Office of Tourism is actively working to enhance its international trade toolbox and has reported impressive metrics from recent marketing efforts.

Looking ahead, the tourism office plans to participate in several upcoming events, including the National Tour Association Treks Conference and a sales mission to Australia, as part of its strategy to boost tourism and strengthen connections with international markets. The meeting concluded with a recap of the fiscal year, noting that 11 out of 23 leads had successfully booked accommodations in Flagstaff, despite some challenges related to pricing and availability.