The Vancouver City Council recently discussed the launch of the \"Get There Vancouver\" pilot program, aimed at promoting alternative transportation options as the city anticipates significant growth in population and employment. By 2045, Vancouver is projected to add approximately 44,000 jobs and accommodate 281,000 residents, necessitating effective transportation demand management (TDM) strategies.

The program, funded by a $421,000 grant from the Washington State Department of Transportation, will target residents living within half a mile of the Vine bus rapid transit line. The pilot will run from July 2024 to February 2025, focusing on areas with high-frequency transit options and protected bike lanes. The initiative is designed to engage new movers and residents in East Vancouver and around Mill Plain, encouraging them to explore various travel modes beyond driving alone.

Key components of the program include community outreach through mailers, social media, and local events, as well as incentives such as a $5 hop card for the first 1,000 participants. The city aims to build partnerships with local organizations to enhance community trust and participation.

In addition to the pilot program, the council emphasized the importance of updating local commute trip reduction plans in collaboration with neighboring jurisdictions. This update is mandated by state law and aims to address the city's goal of reducing the drive-alone rate to 60%. Future policy considerations may include a pre-tax commuter benefits ordinance to support small businesses and enhance travel options for all residents.

The council's discussions highlighted the need for ongoing evaluation of the pilot program to assess its effectiveness and potential for citywide implementation, as well as the importance of diversifying funding sources to sustain transportation initiatives in the long term.