During a recent town council meeting, discussions centered around the branding and visibility of the Town Center, highlighting concerns about its identity and the effectiveness of proposed signage to support local businesses. Bill Swift, a representative from Legacy Signs, engaged with council members and residents, questioning the current understanding of the Town Center's brand and its overall appeal.

Swift emphasized a lack of clarity regarding what the Town Center represents, stating that many residents are unaware of its location and offerings. He argued that simply installing new signage may not address the underlying issues faced by struggling tenants. \"If there is no brand, it's not publicized,\" he noted, suggesting that a sign alone would not resolve the visibility problem.

The conversation shifted to the purpose of the proposed signage, with some council members advocating for a large monument sign to attract attention from passing traffic. Swift countered that while signage can help, it must be part of a broader marketing strategy informed by market research to understand the root causes of business struggles. He expressed skepticism about the effectiveness of signage without a clear brand identity and marketing plan.

Another resident contributed to the discussion, suggesting that the Town Center's design and construction need modernization to appeal to both residents and visitors. They likened the Town Center to other successful developments, arguing that a unique and attractive sign could serve as a gateway to new business opportunities.

The meeting concluded with a call for market research to provide data-driven insights into the potential impact of the new signage on local businesses. Council members acknowledged the need for a comprehensive approach to branding and marketing, emphasizing that without concrete evidence, any changes might be based on conjecture rather than informed decision-making. The future of the Town Center's identity and its businesses remains a topic of ongoing discussion among community leaders and residents.