Rodeo set to boost local tourism and economy

The Gaston County Cattlemen Association, in collaboration with the Gaston County Extension Services Program, is set to host a two-day rodeo event on August 23rd and 24th, with gates opening at 6 PM. This initiative aims to boost local tourism and generate bed tax revenue, a key focus for the county this year.

During a recent government meeting, officials discussed the potential economic impact of the rodeo, drawing comparisons to successful events in other regions, such as Bonifay, which reportedly attracted over a million attendees. The hope is that with effective marketing and community engagement, the Gaston County rodeo could similarly serve as an economic engine for local hotels and businesses.

Concerns were raised regarding the condition of the venue, with some officials noting that the building appeared to be in poor shape during their last visit. There was also a call for improved marketing efforts, as many attendees expressed a lack of awareness about the event's existence. Plans are in place to begin advertising next week, targeting neighboring counties to increase attendance.

The discussions highlighted a collective desire to enhance the visibility and success of the rodeo, ensuring it becomes a staple event that contributes positively to the local economy.