Fawn Weaver, the co-founder of Uncle Nearest Premium Whiskey, has emerged as a significant figure in the spirits industry, not only for her successful brand but also for her efforts to honor the legacy of Nathan Nearest Green, the first known African American master distiller. Weaver's journey began in 2016 when she discovered an article in the New York Times about Green, who taught Jack Daniel the art of distilling Tennessee whiskey. This revelation sparked her mission to create a whiskey brand that would celebrate Green's contributions and correct historical narratives surrounding the Jack Daniel brand.
In less than a decade, Uncle Nearest has become the best-selling Black-owned spirits brand globally, boasting a valuation of over $1 billion and an all-female executive team. Weaver's commitment to preserving Green's legacy is evident in her new book, \"Love and Whiskey,\" which details both Green's story and her own entrepreneurial journey.
Weaver's research revealed that the narrative surrounding Jack Daniel had often misrepresented his relationship with Green, leading to misconceptions about Daniel's character and contributions. She emphasized the importance of correcting these narratives, stating that both men were remarkable figures in American history. Weaver's efforts have not only brought attention to Green's legacy but have also positioned her as a trailblazer in an industry traditionally dominated by white men.
Her decision to relocate from Los Angeles to Lynchburg, Tennessee, where she purchased the historic farm associated with Jack Daniel, marked a pivotal moment in her journey. This move allowed her to restore the site and further connect with the history of whiskey-making in America.
Weaver's perspective as a Black woman in the spirits industry has shaped her approach to business, viewing her unique position as an advantage rather than a hindrance. She believes her success serves as an inspiration for others, demonstrating that barriers can be overcome in various fields, including technology and finance.
As she continues her book tour, Weaver reflects on the emotional impact her story has on audiences, noting the tears and gratitude expressed by those who see her as a symbol of hope and possibility. Her work not only honors Nearest Green but also paves the way for future generations to break through barriers in their respective industries.