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Caldwell businesses struggle as new parking meters backfire

July 03, 2024 | Caldwell, Canyon County, Idaho



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This article was created by AI summarizing key points discussed. AI makes mistakes, so for full details and context, please refer to the video of the full meeting. Please report any errors so we can fix them. Report an error »

Caldwell businesses struggle as new parking meters backfire
During a recent Caldwell City Council meeting, local business owners expressed significant concerns regarding the newly implemented parking meter system, which they argue is negatively impacting their businesses and the community atmosphere.

Martha Rostock, a lifelong resident and owner of Rostock Furniture, highlighted the importance of community connections and the welcoming environment that downtown Caldwell has cultivated over the years. She noted that the parking meters, intended to alleviate congestion, have instead created a hurried atmosphere that discourages customers from lingering and enjoying their time in the area. Rostock urged the council to consider a two-hour parking limit during weekdays and to eliminate fees on weekends to restore the downtown's character and vibrancy.

Gerald Vassar, another local resident, echoed these sentiments, warning that the parking meters could be perceived as a form of taxation that threatens the viability of small businesses, which are crucial to Caldwell's economic health. He emphasized the need for the council to prioritize addressing issues such as obstructed sidewalks over the parking meter initiative.

Bonnie Contreras, manager of Mi Tierra Downtown, reported a decline in business since the meters were installed. She explained that customers are confused about the meter system, leading to a drop in foot traffic and sales. Contreras expressed frustration over the lack of education provided to both business owners and customers regarding the new parking regulations, which has resulted in misunderstandings about the costs and usage of the meters.

The council members acknowledged the concerns raised by the community and expressed appreciation for the feedback. As discussions continue, local business owners remain hopeful that the council will reconsider the parking meter policy to better support the downtown area's economic and social vitality.

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