Lakeland launches vibrant mural project and new retail opportunities

In a recent government meeting, officials expressed enthusiasm over the arrival of a new franchise in Lakeland, which will join existing locations in Tampa and Saint Petersburg. The franchise, which includes a wine shop, is set to enhance the local business landscape in the Dixieland area.

The meeting also highlighted the completion of Phase 2 of the mini murals project, with only one mural left to finish. Officials shared progress photos and praised the artists for their hard work despite challenging conditions. This beautification initiative aims to enhance the community's aesthetic appeal, with further phases planned to continue improving public spaces.

Additionally, discussions centered on a development agreement for the 300 block of North Massachusetts Avenue, which has been in negotiation since 2019. The proposed project includes the purchase of vacant CRA properties and envisions a four-story mixed-use building featuring up to 50 residential units and approximately 10,000 square feet of retail space on the ground floor. The project is expected to seek financial incentives, including Tax Increment Financing (TIF) and infrastructure assistance.

Officials also announced an ongoing Request for Proposals (RFP) for leasing opportunities at the former Yarden location on North Massachusetts Avenue. The city is looking for food, beverage, or retail concepts that can activate the space. While the RFP is primarily for leasing, there is potential for negotiation if a proposal includes a purchase option. The deadline for proposals is set for August 15, with interest already noted from several parties.

Overall, the meeting underscored the city's commitment to economic development and community enhancement through new business opportunities and urban beautification projects.