New Sign Code Aims to Transform Downtown Business Landscape

During a recent government meeting, the Planning and Development Department presented an overview of the downtown sign code, originally established in 2019. The code aims to enhance the urban environment by promoting quality signage that contributes to the branding of the downtown area while minimizing clutter.

Gina Clayton, the department representative, emphasized the importance of well-designed signs made from quality materials, which can positively impact the urban landscape. The sign code allows business owners flexibility in choosing various sign types while adhering to design standards that prevent visual clutter. A key feature of the code is the concept of a sign hierarchy, which encourages businesses to strategically plan their signage to cater to different audiences, including pedestrians, cyclists, and drivers.

The regulations permit one square foot of signage for each linear foot of building facade facing the street, with a minimum area requirement. Business owners can erect multiple signs without needing to go through a comprehensive sign program, provided they follow specific guidelines regarding the types and number of signs allowed.

Enforcement of the sign code was also discussed, with staff focusing on communication with business owners to resolve violations. In 2023, 17 sign violations were identified in the downtown area, primarily related to prohibited signs and maintenance issues. The department aims to educate new businesses about the regulations to foster compliance.

A significant point of discussion was the 10% window signage allowance, which some council members and business owners argued is too restrictive, particularly for smaller storefronts. The council expressed a desire for more flexibility in this area, as well as in the treatment of window coverings and the distinction between art and commercial signage.

The meeting concluded with a consensus that ongoing discussions are necessary to adapt the sign code to better serve the needs of downtown businesses while maintaining the aesthetic goals of the urban environment. Council members acknowledged the importance of balancing business visibility with the overall character of the downtown area, indicating that further dialogue on these issues will continue.