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City plans innovative electronic billboards to boost tourism

August 23, 2024 | Dalhart, Dallam County, Texas


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City plans innovative electronic billboards to boost tourism
In a recent government meeting, officials discussed plans to enhance community visibility and safety through the installation of electronic billboards in Dalhart. The proposed billboards aim to promote local attractions, including hotels and motels, while also providing real-time information such as weather updates and emergency alerts. The initiative is still in the preliminary stages, with further discussions scheduled for next week to ensure the best technological options are selected.

City representatives emphasized the importance of utilizing funds from the hotel occupancy tax (HOT) for this project, which would not impact the general fund or local taxpayers. The potential for these billboards to display multiple messages and alerts was highlighted as a significant advantage over traditional signage.

Additionally, the meeting covered various budgetary matters, including a small stipend for police training and the management of a drug seizure fund, which remains largely inactive but is maintained for potential future use. The municipal court technical fund, supported by fees from tickets, is also in good standing, providing necessary resources for court operations without drawing from the general fund.

A notable highlight was the scholarship fund, which has seen increased interest revenue this year, allowing for the distribution of larger scholarships to local students pursuing higher education or vocational training. The committee overseeing the fund has successfully awarded five scholarships of $4,000 each, aimed at supporting students in their educational endeavors.

Looking ahead, officials plan to conduct the first reading of the budget and tax rate on Monday, with a second reading scheduled for September 9. The tax rate is expected to remain unchanged from the previous year, reflecting a conservative approach to budgeting that prioritizes essential expenses over discretionary spending. City leaders remain open to questions and discussions with community members regarding the budget and upcoming projects.

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Scribe from Workplace AI
Scribe from Workplace AI