Arizona officials celebrated the successful hosting of the 2024 NCAA Men's Final Four, highlighting its significant economic impact and tourism benefits during a recent government meeting. The event attracted nearly 115,000 out-of-state visitors, with attendees spending an average of $482 per day and staying an average of 3.9 nights. The championship game alone drew 74,423 fans, marking the third-highest attendance in the event's history.

State Farm Stadium, which has hosted numerous high-profile events including three Super Bowls and two Men's Final Fours, was praised as a major economic driver for the region. The cumulative economic impact of events at the stadium has been estimated at over $6 billion, a figure that has notably increased following the recent Final Four.

Lisa Urious, CEO of the Arizona Office of Tourism, emphasized the importance of such events in showcasing Arizona as a premier tourism destination. The games were broadcast globally, reaching over 40 million viewers and generating more than 21,000 media impressions, further enhancing Arizona's visibility on the international stage.

Officials reiterated their commitment to attracting more mega sporting events to the state, fulfilling promises made to local citizens regarding tourism development. The meeting underscored the ongoing efforts to leverage major sporting events for economic growth and tourism promotion in Arizona.