In a recent government meeting, officials celebrated the significant economic impact of the 2024 Men's Final Four basketball tournament held in Arizona. Jay Perry, CEO of the Phoenix Local Organizing Committee (PLOC), opened the session by highlighting the collaborative efforts of public, private, and tribal sectors that contributed to the event's success. He acknowledged key partners, including Phoenix City Councilwoman Keisha Hodge Washington and representatives from various local governments and Native American communities.

Governor Katie Hobbs took the stage to announce the findings of a study conducted by the Seidman Research Institute at Arizona State University, revealing that the tournament generated an impressive $429 million in economic impact for the state. This figure surpasses the $329 million generated during the last Final Four hosted in 2017. The event also contributed over $21 million in direct sales tax revenue, benefiting state and local governments.

Hobbs emphasized the tournament's role in showcasing Arizona's unique culture and attractions, noting that it drew visitors from all 50 states and included numerous community events. She expressed excitement about future events, including the Women's Final Four in 2026 and the NBA All-Star Game in 2027, reinforcing Arizona's reputation as a premier destination for major sporting events.

Tom Sadler, PLOC board co-chair and president of the Arizona Sports and Tourism Authority, echoed these sentiments, thanking all stakeholders for their dedication and teamwork in making the event a success. The meeting underscored the importance of collaboration in hosting large-scale events and the lasting economic benefits they bring to the community.