Historic Bethlehem prepares for UNESCO World Heritage influx

In a recent government meeting, officials from Historic Bethlehem Museums and Sites outlined an ambitious plan to enhance visitor engagement and capitalize on the recent UNESCO World Heritage designation of the Moravian Church Settlements in Bethlehem. This recognition is expected to significantly boost tourism and economic activity in the area.

The meeting highlighted a variety of offerings aimed at enriching the visitor experience, including themed walking tours led by costumed guides. These tours cover a range of topics, from the history of Bethlehem Steel to the unique courtship practices of early Moravians. New tours, such as those focusing on local cemeteries, have also been introduced, alongside a robust virtual tour program accessible via the Culture Connect app.

The Moravian Museum of Bethlehem has extended its hours to accommodate increased visitor interest, reporting a doubling in attendance compared to the previous year. The Colonial Industrial Quarter, featuring live demonstrations at the blacksmith shop, is also a focal point for educational programs aimed at local students.

The UNESCO designation is anticipated to bring a \"UNESCO effect,\" providing global visibility and attracting heritage tourists. The organization is actively preparing for this influx by enhancing visitor services, including the establishment of a Heritage Concierge program to assist with trip planning.

Upcoming projects include the renovation of the Gundy House Welcome Center, which will serve as a hub for visitor information and local business partnerships. Additionally, a new exhibition titled \"Checking In, Bethlehem's Alluring Accommodations\" will explore the city's hospitality history, further tying the museum experience to local dining and lodging options.

The meeting concluded with a commitment from council members to support Historic Bethlehem as it navigates the changes and opportunities presented by its new status as a World Heritage site. The initiatives discussed are expected to not only preserve the rich history of Bethlehem but also to foster economic growth and community engagement in the years to come.