[{"_1":2,"_111":-5,"_112":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87,99],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6684147,"mediaKeyId","2108953-86b77282b192b514371096c7debec1e0","parentId",2108953,"title","Visit Carson City reports record Polar Express sales, new website launch and $631,350 tourism grant","audioSeconds",260,"startMs",3320000,"endMs",3580000,"viewUrl","/Search/View?dp=1&key=2108953-86b77282b192b514371096c7debec1e0&start=3320&end=3580","thumbnailUrl","https://assets.pipeline.soar.com/2108953-86b77282b192b514371096c7debec1e0/thumbnail_3320000.jpg","articleUrl","/articles/6684147/Carson-City/Ormsby-County/Nevada/Visit-Carson-City-reports-record-Polar-Express-sales-new-website-launch-and-631350-tourism-grant","mediaUrl","https://secure.pipeline.soar.com/6684147-a5f4a891f5393d7d663b2b128abed698/orig.mp4?Expires=1773770365&Signature=WqXhuSlzRtHRwrT051m8QWQvUYxjSu~SGXJiN8jyg6YtulrMzGQYBRIEzUZplWdrnOc3pqjr8mk8m-pAMcGMAP1PYfzpBF1w4lP5J1WNU5rv6hVBsk-hV1-6cywrwIMhUMDPYY6Gc0TSZk61r~NniTQSlwXJYX7i3uz3weD7mj~H9erFkPs4eP3XTzc2-SIOxW1NDlBeGOPiY29GQm9w4YSuk06kJhL83zbBqN3KiDWaf2c3KGcXaQsR1x-LGcuWM6dNNLs1mEXnKDidexskqbYvjafAS0tXF6d3ggeWZzMGUPwqOCNfpgXNqscXsm-N0PYmZ6ACmB2N2aN0Jtsa4w__&Key-Pair-Id=KUT5TJCACFTXG","author","Carson City","date","2025-01-13T16:00:00Z","article","During the Jan. 13 Carson City CTA meeting, Executive Director David Peterson gave a non-action monthly report covering the V&T railroad operations, marketing, events and a major grant award.

Peterson said Polar Express recorded 15,624 tickets sold across 28 days and $955,353 in ticket revenue (ticket sales only), setting a record for the operation. He credited additional show dates, new ticketing tiers and refreshed guest experiences for the increase.

Peterson said a new Visit Carson City website is scheduled to launch in late March with streamlined ticketing and clearer differentiation among regional rail excursion experiences. He also reported progress on the DataFi analytics platform, which has been expanded to include City lodging-tax data and sales-and-use tax revenue tied to relevant NAICS codes to better measure visitor economic impact.

Peterson reported that Visit Carson City served as lead applicant on a regional 3-D Cultural Corridor grant application; the Nevada Commission on Tourism awarded $631,350 to the project—the largest grant Peterson said the authority has received. The application submitted was $685,562; the commission award was $631,350.

Staff also described marketing wins tied to a new 15-minute short film, The Winter's Charm in Carson City, including local premieres and positive earned media attention from national and regional outlets. Marketing staff reported increased lodging referrals (500% year-over-year in the reporting period cited) driven in part by remarketing activity tied to the campaign.

Peterson and staff said they will continue investing in paid social advertising strategies that show a measurable short-term boost in ticket sales, and that they will coordinate with partners for forthcoming events, including a Carson City takeover night at the Tahoe Blue Event Center Feb. 7.

These items were presented as non-action monthly updates; no formal board vote was required to accept the reports.","mediaType","Video","parentTitle","Carson City - Carson City Culture & Tourism Authority - Jan 13, 2025","oneSentenceSummary","Executive Director David Peterson reported record Polar Express ticket revenue, a planned late-March website relaunch, analytics integration and a $631,350 grant award tied to a regional 3-D Cultural Corridor project.","taxTitle","Carson City, Ormsby County, Nevada","taxId",4609,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6684151,"CTA reviews rewritten room-tax policies; DA's office clarifies exemptions and recordkeeping",1379,312000,1691000,"/Search/View?dp=1&key=2108953-86b77282b192b514371096c7debec1e0&start=312&end=1691","https://assets.pipeline.soar.com/2108953-86b77282b192b514371096c7debec1e0/thumbnail_312000.jpg","/articles/6684151/Carson-City/Ormsby-County/Nevada/CTA-reviews-rewritten-room-tax-policies-DAs-office-clarifies-exemptions-and-recordkeeping","https://secure.pipeline.soar.com/6684151-6fe901b3714c5bc3eb34a9f4d201b641/orig.mp4?Expires=1773770365&Signature=PRuPRWhLfe9-uqmgP9eq3N6rMcqR4g0aANvHkkWFBoHXxMPe2ZXu2us6BfqDXkH-EZ5uZ-U1PryBeG6s4s3rEjQBG6js8xB-NCeDaijYSGbN5K77CsZp8-8FfYC1D1Fhzz8ihYpUnYkz74zXUCFqkUgiVF7zFNnR61XKUAW6BzGC880k~uW2zwYrzwxTmw698yrLoWDFNKp~NIhN6zVqPwsidDl1jLUoa~hFWJyq9NNZ2zrBJsEiFfroZu7OqBsWwqmLbgzthALBVTZMlGDxvH-edvQIsr7wy656lPe2FuG6BR4VJ~PWiHwmDOLfHu6H8fxGtddEWiYi4SDGLapc-w__&Key-Pair-Id=KUT5TJCACFTXG","At the Jan. 13 meeting, CTA staff presented a substantially redrafted set of Carson City room-tax policies and procedures that reorganize the document, remove incorrect or redundant business-license guidance, clarify exemptions, add sample letters and introduce an informal-audit step.

Chris (staff) described the changes as extensive: rearranged sections, removal of incorrect Carson City business license details, clarification of current tax rates and how money is allocated, added appendix D with a governmental-exemption claim form and sample letters, and a planned sample lodging-tax return in appendix A. The redraft also removed a prior early-reporting allowance after direction from the district attorney's office.

Todd Reese, deputy district attorney, advised the board on governmental exemptions. Reese said broadly that if a government entity itself pays for lodging, the stay is generally exempt; but if an individual employee pays and later seeks reimbursement, that individual stay is not exempt. Reese said the DA's office continues to examine whether the State of Nevada is broadly exempt under the current rules and that the office was \"preserving the status quo\" pending a final conclusion.

Board members asked for clarifications about exemptions for legislators and how payments processed on state credit cards or checks are treated. Peterson and Reese said exemptions depend on the payment source: a state check or state payment instrument is exempt; individual payment with later reimbursement is not.

Staff described a new informal-audit process intended to give the executive director and licensee an opportunity to meet and resolve issues before penalties are assessed. The draft also tightens recordkeeping requirements and plans to post the final return form on the CTA lodging property page.

Board member Stacy Chiome asked about delinquencies and whether the $75 penalty is an adequate disincentive. Todd Reese said the $75 penalty is set in the Carson City Municipal Code and would require a Board of Supervisors action to change; staff noted peers have higher penalties (Reno-Sparks Convention and Visitors Authority lists the greater of $100 or 10% of taxes due as penalty plus interest) and staff offered to research peer practices.

Staff said final cleanup edits would be made after board feedback, the DA's office inputs, and that staff would deliver finalized copies to lodging operators and publish them on the CTA website.

The transcript records a motion to approve the policies; the public record does not include a recorded vote result in the meeting text available. The board directed staff to incorporate final edits and work with the city and DA's office on any CCMC (Carson City Municipal Code) changes required for alignment.","Board and staff reviewed a substantially revised set of Carson City room-tax policies and procedures, discussing changes to exemptions, recordkeeping, informal audits and references to municipal code; the deputy district attorney advised on government exemptions and payment-source tests.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6684153,"Carson City CTA elects officers through Jan. 2027; board confirms leadership slate",55,218000,273000,"/Search/View?dp=1&key=2108953-86b77282b192b514371096c7debec1e0&start=218&end=273","https://assets.pipeline.soar.com/2108953-86b77282b192b514371096c7debec1e0/thumbnail_218000.jpg","/articles/6684153/Carson-City/Ormsby-County/Nevada/Carson-City-CTA-elects-officers-through-Jan-2027-board-confirms-leadership-slate","https://secure.pipeline.soar.com/6684153-a46a2a917a6fdd0815c60fca69ecd4fa/orig.mp4?Expires=1773770365&Signature=XPe5xwoHKNv46n8hFSjZsUJWXzWWzbmYx6~c3oJUp~0495hbnwq5O4QQ3606-GzaWadUkMx9UudG1WVt~UARWrzO87pyyTRqd4ylgal2Nx9fZ-VDdmtS0U74bYRtsbpzxqtaUGNKSzvd4kMdqPW7ZwEBkN9ib0v57lHQ0L7TZu6P3WzSfVkxgg-EP-athsCxDZ03D1HOwcTnYu59bWBXGBXYlUXUp7TjBBNvJPrDq0V8ODTkVUOx-qx1FzgXLCDS4z-VHWD8FoUCqcCHAHPwBZo~eBh5OPbtq~1j3N~ePmIKEy8IGCgqVzdrbvaM9tmFN9PKu97Z2Lr1ftNjR7HtLw__&Key-Pair-Id=KUT5TJCACFTXG","At its Jan. 13 meeting, the Carson City Culture and Tourism Authority board appointed a slate of officers to serve until the January 2027 CTA board meeting.

Chair Mike Jones moved to appoint Mike Jones as chair, Andrew Reno as vice chair and Chris Kipp as secretary-treasurer; the motion was seconded and approved by voice vote with no recorded opposition.

The board established the officers for the stated term and recorded the appointment on the public record. No further conditions or implementation steps were assigned during the meeting.

The appointment followed a brief inquiry from the chair about interest among current members; board members Daman Bhatt and Kitty McKay indicated they did not wish to assume those leadership roles.

The officer slate will remain in place until the January 2027 meeting unless the board takes separate action to change officers before then.","The Carson City Culture and Tourism Authority board appointed Mike Jones chair, Andrew Reno vice chair and Chris Kipp secretary-treasurer, filling leadership roles through January 2027.",{"_33":100,"_35":36,"_37":38,"_39":101,"_41":102,"_43":103,"_45":104,"_47":105,"_49":106,"_51":107,"_53":108,"_55":56,"_57":58,"_59":109,"_61":62,"_63":64,"_65":110,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6684156,"Carson City CTA rates executive director \"outstanding,\" sets pay at top of range",1626,1605000,3231000,"/Search/View?dp=1&key=2108953-86b77282b192b514371096c7debec1e0&start=1605&end=3231","https://assets.pipeline.soar.com/2108953-86b77282b192b514371096c7debec1e0/thumbnail_1605000.jpg","/articles/6684156/Carson-City/Ormsby-County/Nevada/Carson-City-CTA-rates-executive-director-outstanding-sets-pay-at-top-of-range","https://secure.pipeline.soar.com/6684156-293101f080a4f72176eb3122b2017b82/orig.mp4?Expires=1773770365&Signature=n-m9v8G0bMU8b38YlNr27-3pQVC~DddtUT1WLBpsIJeDZouanDVH7c9WiENSSCsQhQcv~~r69Kl714wGcQPSgXEhFLmZxiUiTOBXjqeptvBIJ5jFvFaHPpMhzG-bfoSyutcj4dat8yVRyArN7M3TyOaNcxx8fT1H1MDQqX2WNqtX3DX~uM3bAihDojYYgfjV-SAaYl~ooyF8eihtlvkZWgVA6pKjaq~xCkPZr0Nxys~NIMejuwIaqEuaKNmBfa7lyUeDuPyP-CbConhXU2EbFffA~zzL7Sw4JbkkcLsbiu2Ox5ERkiNBZFa4lit4a9b5qmaSR-O-DvsMBIhUCxh0lQ__&Key-Pair-Id=KUT5TJCACFTXG","The Carson City Culture and Tourism Authority board voted on Jan. 13 to adopt annual performance objectives for Executive Director David Peterson, give him an overall rating of “outstanding” for the Dec. 17, 2023–Dec. 16, 2024 review period and set his salary at the maximum of the executive director pay range.

The board said the rating and objectives reflect Peterson's leadership on events, marketing and partnership projects over the past year, including adding a no-commission booking engine to visitcarsoncity.com, producing a winter short film tied to a new marketing campaign, launching new special events and securing a regional grant for the 3-D Cultural Corridor project.

Peterson told the board that Objective 1 was completed when the booking engine went live Jan. 16, 2024, and that the organization had developed multiple new special events and a contracted motor-coach tour that could generate 90 room nights in August 2025. He also reported that the Office had integrated lodging tax and sales-and-use tax data into a DataFi analytics dashboard and launched other marketing work and gallery programming.

Chair Mike Jones moved the motion to adopt Peterson's objectives, set his rating at outstanding and set his salary at the maximum for the executive director salary range. The motion was seconded and approved by voice vote. The board did not record opposing votes.

The minutes and discussion record show the board acknowledged that a 5% merit increase at the \"outstanding\" level would exceed the top of the salary range; Todd Reese, deputy district attorney, and staff confirmed the salary was therefore capped at the top of the range. Board members discussed reviewing salary ranges during the upcoming budget process.

Board members offering on-record praise for Peterson included Chair Mike Jones and Andrew Reno. Jones said Peterson \"never loses his passion for his job,\" and Reno said Peterson has helped create stronger regional cooperation among nearby destination organizations.

The board discussed a set of proposed objectives for 2025, including finalizing the CTA personnel policy, sustaining and creating special events, continuing analytics work, and serving as lead organization on the 3-D Cultural Corridor grant through 2026. The board approved the objectives as part of the same motion.

The vote and direction taken were limited to what is on the public record; the board also noted the possibility of revisiting salary ranges during budget hearings.

The action on Peterson's review was the only formal personnel action recorded during the meeting.","The Carson City Culture and Tourism Authority board on Jan. 13, 2025 adopted performance objectives for Executive Director David Peterson, rated his 2023–24 performance \"outstanding\" and set his salary at the top of the position's pay range.","actionData","errors"]

Article not found

Visit Carson City reports record Polar Express sales, new website launch and $631,350 tourism grant

CTA reviews rewritten room-tax policies; DA's office clarifies exemptions and recordkeeping

Carson City CTA elects officers through Jan. 2027; board confirms leadership slate

Carson City CTA rates executive director "outstanding," sets pay at top of range