Puerto Rico anticipates record cruise arrivals as tourism sector rebounds post-pandemic

The government meeting held on December 6, 2024, focused on the growth and future of Puerto Rico's tourism sector, particularly in cruise tourism. Officials projected a steady increase in cruise visitors, estimating 1.5 million this season and 1.6 million next year, signaling a return to pre-pandemic levels. Puerto Rico remains the leading Caribbean destination for cruise activities, with a record 21,000 cruise passengers expected in San Juan on December 25, 2024.

Key discussions highlighted the economic impact of cruise tourism, which generates approximately $150 to $180 million annually. The meeting also emphasized the importance of expanding operations beyond San Juan, particularly through the underutilized port of Ponce, which is now being used for cruise certification operations. This shift aims to enhance economic benefits in southern Puerto Rico.

The meeting further addressed the rise of luxury cruise lines, which have seen a 70% increase since the pandemic. Puerto Rico has begun accommodating these vessels at various ports, including newly opened facilities in Salinas. The hotel sector is also thriving, with tax revenues from hotel stays doubling from $72 million in 2019 to an estimated $145 million this year, reflecting a robust recovery in tourism.

Officials noted the need for strategic staffing to meet the growing demand in the tourism sector, as employment in this industry has surpassed 100,000 jobs, a record high. The meeting concluded with a call for continued investment in local tourism campaigns, which have successfully promoted domestic travel and increased hotel occupancy rates across the island.

Overall, the discussions underscored Puerto Rico's potential for tourism growth, driven by both local and international visitors, and the importance of strategic planning to sustain this momentum.