Tooele Tech unveils bold new logo symbolizing strength and innovation in education

The Tooele County Council meeting on January 21, 2024, featured a significant discussion regarding the rebranding of Tooele Technical College, including the introduction of a new logo. The college's president highlighted the need for a fresh identity that distinguishes the institution from the local school district, which has historically led to confusion among the community.

The president explained that the previous logo lacked vibrancy and did not reflect the college's dynamic mission. To address this, a committee was formed six months ago to explore new branding options. After reviewing over 250 logo designs, the committee selected a new logo that embodies the college's values of strength, innovation, and aspiration. The logo features an arrowhead shape symbolizing focus and direction, a mountain ridge profile representing resilience, and a lightning bolt signifying energy and empowerment.

The president emphasized that this rebranding is not merely cosmetic but a statement of the college's commitment to providing quality education and preparing students for the workforce. He noted that the new logo will be prominently displayed in various marketing materials to enhance visibility and recognition.

In addition to the branding discussion, the president addressed the importance of teaching "durable skills," or soft skills, which are increasingly sought after by employers. He acknowledged the challenges in instilling these skills in students, particularly as communication methods evolve. The college is actively working to integrate these skills into its curriculum to better prepare students for the job market.

The meeting concluded with a recognition of the college's student of the year, who exemplifies the challenges and successes faced by students in the program. The president reiterated the college's dedication to supporting each student in overcoming barriers to employment and achieving their educational goals.