OBRC unveils AI solution to streamline blue bag program and boost nonprofit fundraising

In a recent meeting of the Oregon Senate Committee on Energy and Environment, officials highlighted significant advancements in the state's beverage container redemption system, particularly through the innovative use of technology. The discussion centered on the impressive growth of the blue bag program, which has seen a threefold increase in beverage bag returns from 2018 to 2023, a trend attributed to policy changes and the impact of the COVID-19 pandemic.

The meeting revealed that a pivotal shift occurred in 2017 when the redemption value for containers increased from five cents to ten cents. This change, along with the expansion of eligible beverage containers in 2018, encouraged more residents to participate in recycling efforts. However, the surge in returns during the pandemic overwhelmed the existing system, prompting the need for improvements.

To address these challenges, the Oregon Beverage Recycling Cooperative (OBRC) developed a patented artificial intelligence software solution paired with a custom conveyor system. This technology allows for rapid identification and counting of containers, significantly reducing processing times by fourfold. Such advancements have streamlined operations and enhanced efficiency in handling the growing volume of returned containers.

The blue bag program, which allows consumers to support local nonprofits by returning containers, has also flourished. With over 6,700 nonprofits registered, preliminary data for 2024 indicates that these organizations raised approximately $5.55 million through container returns, contributing to a total of $33 million since the program's inception.

The meeting underscored a notable shift in redemption practices, with 80% of container returns now processed through the bottle drop network, a significant change from 100% returning through retail stores in 2010. This evolution reflects a broader trend towards more accessible and efficient recycling methods, aligning with Oregon's commitment to environmental sustainability.

As the state continues to modernize its recycling systems, the implications for both community engagement and environmental impact are profound, paving the way for a greener future in Oregon.