Fairfield launches SizeUp app to empower small businesses with free market insights

In a recent meeting, Fairfield's Economic Development Division introduced the SizeUp app, a game-changing tool for small businesses and entrepreneurs. Keisha Mamorell highlighted that in today's competitive market, success hinges on understanding your market and competition. SizeUp offers a solution, providing essential market insights quickly and at no cost to users, thanks to the city’s initiative.

Available on the city’s website, SizeUp allows users to analyze industry trends, locate competitors, and identify areas for improvement with just a few clicks. It even provides demographic data to help businesses tailor their marketing strategies effectively. The app draws on reliable data from sources like the US Census Bureau, ensuring users have access to accurate and up-to-date information.

Mamorell emphasized that whether starting a new venture or seeking to expand, SizeUp equips business owners with the necessary tools to make informed, data-driven decisions. With this resource, Fairfield aims to foster local economic growth and empower entrepreneurs to thrive. For more information, visit fairfield.ca.gov/incentives and take the first step towards smarter business decisions.