In the heart of February, a month dedicated to celebrating the achievements and opportunities within Oklahoma's CareerTech system, the CareerTech State Board convened to discuss the remarkable progress made in promoting vocational education. The atmosphere was charged with enthusiasm as board members highlighted the agency's efforts to engage the community through a robust social media campaign, which has already generated over 182,000 impressions in just the first 12 days of CareerTech Month.

The meeting revealed that the agency has produced more than 100 social media posts covering a diverse array of topics, from STEM programs to health careers, and even the burgeoning film industry in Oklahoma. This initiative has not only increased awareness but also attracted over 500 new followers to their social media channels, marking a significant 66.5% growth since August 2020.

A standout feature of the meeting was a presentation showcasing a two-part video series on Oklahoma's film industry, illustrating how CareerTech centers are adapting to meet the growing demand for skilled workers in this field. Instructors from local tech centers shared their experiences, emphasizing the dual benefit of these programs: students gain valuable skills while also making connections that could lead to employment in the industry.

As the board discussed the importance of marketing in achieving their growth goals, they acknowledged the critical role of social media in reaching lawmakers and decision-makers during the current legislative session. The board expressed optimism about the future, noting that the demand for career readiness programs is on the rise, and they are committed to expanding their outreach and services.

The meeting concluded with a sense of accomplishment and a shared vision for the future of CareerTech in Oklahoma. With continued efforts in marketing and community engagement, the board is poised to further enhance the impact of vocational education across the state, ensuring that more Oklahomans have access to the skills and opportunities needed for success in today's job market.