[{"_1":2,"_99":-5,"_100":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6668455,"mediaKeyId","2222715-cf0bc8d7c9d6fa5743df288aade85a27","parentId",2222715,"title","Council approves 2025 event budgets and contract with Sapphire Marketing; country music festival proposal advanced for more study","audioSeconds",50,"startMs",3673000,"endMs",3623000,"viewUrl","/Search/View?dp=1&key=2222715-cf0bc8d7c9d6fa5743df288aade85a27&start=3673&end=3623","thumbnailUrl","https://assets.pipeline.soar.com/2222715-cf0bc8d7c9d6fa5743df288aade85a27/thumbnail_3673000.jpg","articleUrl","/articles/6668455/Marysville/Yuba-County/California/Council-approves-2025-event-budgets-and-contract-with-Sapphire-Marketing-country-music-festival-proposal-advanced-for-more-study","mediaUrl","https://secure.pipeline.soar.com/6668455-f69599f03b2a30237c1bb774f43f3c6f/orig.mp4?Expires=1771220120&Signature=G0gyNgHNaxTjLLY8Zov1kUVhKs-kftxoXNo5kA5uj6yl8JXaMxRWVW-QeRoQPgdwwPUZp4rrWIOAmB8Te41iI~otCoYF85wy5OLaI~W-08h7aLQKx~51JTlCLUQPbX4x4BJAOxkGtaHgTWeFMWgF8ssLvI14REMNDxWKvI8E7tx4N7FRZNPoF5GWHxhsGRo2e7OonY5wqFmMKV1hsDKEOqqv4hHazDtgGjpjbqIKSIZwTL8GorR3qeUtpHEnfxhuTouA1QFXlq6inGGxScZ1gOHuw2ZzQ85f5EZU03pbbf5fsrPVaT-vN72jxKsXNoyf2IIuDM2Iqso5~6obE8KsHw__&Key-Pair-Id=KUT5TJCACFTXG","author","Marysville City","date","2025-02-04T17:55:00Z","article","The Marysville City Council approved the city’s 2025 event budgets for its three primary events — the Fourth of July fireworks show, the Marysville Peach Festival and the Marysville Christmas Parade — and confirmed continued work with Sapphire Marketing Group under an existing contract framework to plan those events through 2026.

At the consent portion of the meeting council approved the consent calendar items in bulk (items 1, 2, 4, 5, 7 and 8) and then acknowledged Council Member Stuart Gilchrist’s nomination to the Planning and Historical Preservation Commission, appointing Michael Mahler to the commission. The clerk recorded the consent approvals as moved and seconded and passed by unanimous voice vote.

Dan Flores, a city staffer, summarized the event-budget item and called forward Carrie Houck of Sapphire Marketing to answer council questions. The council approved the recommended 2025 event budgets and the city confirmed a contractual relationship with Sapphire to carry on planning for the city’s legacy events through 2026, subject to annual budget approvals.

Houck said the Peach Festival historically produced a surplus but recent entertainment costs had required city supplements; she asked the council to approve an entertainment line item of up to $16,000 for the Peach Festival in this budget year and described a proposed change in Sapphire’s sponsorship compensation model that would add a $3,000 fee (covering sponsor solicitation design and outreach) and eliminate an earlier 50/50 split on excess sponsorship revenue unless the council chosen otherwise. Houck said she could revert to the prior 50/50 split if the council preferred.

Council members asked for clarity on prior-year revenue and expense actuals for the Peach Festival, and Houck said her budget figures were based on last year’s actuals and conservative sponsorship projections. The council approved the budgets after discussion; members indicated willingness to revisit line items if sponsorship revenue differed from projections.

The meeting also included a separate agenda item presenting a proposed one-day Country Music Festival for downtown Marysville (suggested date: August 23). Carrie Houck and promoter John Cassidy presented a conceptual plan to close D Street between Third and Fifth streets, place two main stages at the ends of the footprint, and use nearby vacant buildings as small singer-songwriter venues. The proposal estimated a conceptual event budget of about $165,000 and sponsor revenue targets of roughly $110,000; organizers said sponsor packages would include high-level sponsorship tiers (top sponsor levels discussed at $25,000).

Council members raised operational concerns about security, alcohol service, vendor permits and public-safety staffing. Chief Sachs (police) said the department would work to develop a plan to make the event safe if it moves forward; the county environmental-health rules for food in vacant storefronts were cited as a permitting issue organizers must resolve.

Promoter John Cassidy and Houck described economic-development aims — showcasing downtown storefronts, creating singer-songwriter venues, and drawing regional visitors — and urged the council to move quickly because booking artists and securing sponsorships requires lead time. Several council members expressed enthusiasm for the concept but said the council was not prepared to approve a city-side financial guarantee for the $165,000 conceptual budget without more detail.

The council did not approve a contract for the Country Music Festival at this meeting. Instead members directed staff and organizers to continue planning, to work with city management to define responsibilities, risks and a firm budget, and to return with a staff recommendation at an early March meeting. The city manager’s office and event organizers will coordinate a follow-up meeting early the next week to refine the plan and produce a detailed event budget and risk allocation for council review.","mediaType","Video","parentTitle","Marysville City - City Council Meeting - Feb 04, 2025","oneSentenceSummary","The Marysville City Council approved the city’s 2025 event budgets for its three primary events — the Fourth of July fireworks show, the Marysville Peach Festival and the Marysville Christmas Parade — and confirmed continued work with Sapphire Marketing Group to manage the city’s legacy events through 2026.","taxTitle","Marysville, Yuba County, California","taxId",61741,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6668460,"Cal Water says city’s requested profit-and-loss statements provided; CPUC rate decision months away, assistance programs available",317,2062000,2379000,"/Search/View?dp=1&key=2222715-cf0bc8d7c9d6fa5743df288aade85a27&start=2062&end=2379","https://assets.pipeline.soar.com/2222715-cf0bc8d7c9d6fa5743df288aade85a27/thumbnail_2062000.jpg","/articles/6668460/Marysville/Yuba-County/California/Cal-Water-says-citys-requested-profit-and-loss-statements-provided-CPUC-rate-decision-months-away-assistance-programs-available","https://secure.pipeline.soar.com/6668460-a4ee1fc463bc754f2a30451cfa39d08c/orig.mp4?Expires=1771220120&Signature=PHgnXyQOmbp-nVksbqR7TGGbVveJANb~v7OvCiCiKDQFiTvG3aYB5ay2s8T02rxaSxqdLLffOVMHQ780YS37CVB1OPpPE52GQNlzI~iIZdnepY03ExzonnB-hXFPV71cffyZMAO1zV7jOSj0F6UlRCL2uCYaAq7nryRg2fz-nqlvLNZHghnKoGJiwXxYjTIGv0oNO1qQehLi0qp75QOJdErUTcXcoLYmbTIowj7pdBbW~-cpXp3FOn85VTpu0fHX1alc5Y2r29-WDQQKRAVdlTDnF3oqdnduIb8U31YFa-Up192T2vsUnnrW1wmJ95N1vhAU-fCkDxvf1qu2bVpqew__&Key-Pair-Id=KUT5TJCACFTXG","Shannon McGovern, a Cal Water representative, updated the Marysville City Council during public forum that the utility has provided the profit-and-loss statements and an infrastructure improvement plan the council had requested related to Cal Water’s pending General Rate Case filing with the California Public Utilities Commission (CPUC).

McGovern said the CPUC is expected to be at least six to 12 months from a proposed decision on rates and that Cal Water will provide periodic updates. She said the company has shared present percent-based breakdowns of how customer revenues are allocated in Marysville as part of materials filed with the CPUC.

McGovern also told residents the company offers customer-assistance programs similar to those of other utilities, including flexible payment plans (Promise Pay) and income-qualified assistance. She urged residents experiencing hardship to call the company at (530) 742-6911 to explore options and noted that program eligibility thresholds are higher than some residents expect.

Cal Water staff identified a meeting scheduled for March 3 at 11 a.m. at the Cal Water office on D Street for developers and contractors to review permitting and construction processes; McGovern said a calendar invite would be shared with city staff. She also said Cal Water is cooperating with a consultant (Dan Bregman) on a comprehensive rate analysis and will provide data requested by the city.

Council members asked clarifying questions about the timeline and about where assistance eligibility information appears; McGovern said the qualification details are available on Cal Water’s website. No council action was taken; the presentation was informational and recorded during the public forum portion of the meeting.","Cal Water told the Marysville City Council it has provided profit-and-loss statements and an infrastructure fact sheet requested by the city and reminded residents the California Public Utilities Commission rate decision is likely six to 12 months away; the company also outlined customer-assistance options and a March 3 workshop for developers.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6668463,"Blue Zones presents data showing large drop in cut-through traffic after Fourteenth Street calming; proposes pilot on E and Twelfth",1195,413000,1608000,"/Search/View?dp=1&key=2222715-cf0bc8d7c9d6fa5743df288aade85a27&start=413&end=1608","https://assets.pipeline.soar.com/2222715-cf0bc8d7c9d6fa5743df288aade85a27/thumbnail_413000.jpg","/articles/6668463/Marysville/Yuba-County/California/Blue-Zones-presents-data-showing-large-drop-in-cut-through-traffic-after-Fourteenth-Street-calming-proposes-pilot-on-E-and-Twelfth","https://secure.pipeline.soar.com/6668463-96665f5a3c695d6189bb236f2aa70238/orig.mp4?Expires=1771220120&Signature=hEQ-QihISj3dFWNGEkRribZGeaIqOaJasMeZK-kKB7MFRJ~U9bqMvVy6GBNsc0a3vr-K821fcH8fqSC~AbOPbW7KB42t2f1H~tL-AV9EYTvMpQJg9vJsTD77FSz2Rte1ijfIw7jE-uekqaWATbRUSeK-JcfT2rzCcF-0FNl~TsAnKTsReBouJeUpRf4iDrTLZQ2tpt0gQKvWhPjMI1jWJk33GJEzhGIRXW75V4iiyKmt03-5-QKjDo0BX1-0baGnxT64x7aUw3kwE-xOg3oZ7mLbzcK5qOZNmvJUxLU0tzm6QUh9Mtn87Gbs2NAWLmxBExdkqqMn88WIMkeOPkg6Rw__&Key-Pair-Id=KUT5TJCACFTXG","Ricky Samayo, public policy lead for Blue Zones Project in Yuba–Sutter, told the Marysville City Council on Tuesday that traffic-calming measures installed along Fourteenth Street have sharply reduced cut-through traffic and speeds, and he asked the council to greenlight a demonstration project at E and Twelfth streets.

Samayo said pre-installation counts taken March 27 showed 440 vehicles southbound at D Street from Fourteenth during peak periods; after the no-left-turn and other measures, that count fell to 33. He said southbound volumes on East Street rose from about 254 to roughly 1,325 vehicles in the same sample periods, a change he described as a 421% shift that indicated traffic had been diverted away from the residential cut-throughs.

The presentation emphasized safety: “Higher speed reductions … the survival rate is directly tied to vehicle speed,” Samayo said, arguing that slower speeds improve pedestrian survival and that the Fourteenth Street changes reduced risk near day-care centers and residences. He also said heavy-truck counts on D Street were zero in his sample, and that measured speeds on the wide streets were often 30–50 mph.

A resident who said he lives on D Street described seeing cars “flying down there 40, 50 miles an hour,” and called the changes “a real relief,” thanking the city for the signs directing drivers to E Street. Public works staff and council members asked whether signal timing (a flashing signal at Fourteenth and E) and the roundabout and speed bumps elsewhere could have affected the counts; Samayo said the post-installation picture is a combination of features and that the pre/post counts were taken at comparable times.

Blue Zones asked the council to allow the city to consider reusing remaining grant funds from the Fourteenth Street project (grant administered through SACOG) or to identify alternate funding, and to allow Blue Zones and city staff to pursue a short-term demonstration that could include bulb-outs, striping, art treatments and planter-based “quick builds” to narrow vehicle lanes and slow speeds. Vincenzo, the city’s public works director, told council members the original grant was written specifically for Fourteenth Street and that changes would require coordination with SACOG or use of city funds.

Council members and staff expressed support for more community engagement and data-driven pilots. Several members noted the need to plan permanent replacements for the temporary “quick-build” elements already on Fourteenth Street if the pilot proves effective.

Samayo and Blue Zones offered to help with community door-to-door engagement and to provide engineering partners; city staff agreed to convene follow-up meetings with Blue Zones and the Yuba County Office of Education to discuss scope, funding constraints and a target timeline for a pilot before spring. No formal council motion or vote on the demonstration project was taken during the meeting.

The council asked staff to return with details if the city can repurpose grant funds or identify other financing, and to provide final cost estimates and a community-engagement plan.","Blue Zones Project presented pre- and post-installation traffic counts for Marysville's Fourteenth Street calming measures and proposed a demonstration pilot of bulb-outs and other traffic-calming features at E and Twelfth streets, asking the council to authorize staff coordination and possible use of leftover grant funds.","actionData","errors"]

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Council approves 2025 event budgets and contract with Sapphire Marketing; country music festival proposal advanced for more study

Cal Water says city’s requested profit-and-loss statements provided; CPUC rate decision months away, assistance programs available

Blue Zones presents data showing large drop in cut-through traffic after Fourteenth Street calming; proposes pilot on E and Twelfth