Beaumont announces marketing strategies to attract new businesses downtown

The Economic Development Committee of Beaumont convened on December 11, 2024, to discuss various initiatives aimed at revitalizing the downtown area and attracting new businesses. The meeting began with a focus on the anticipated arrival of five to four new startup businesses, linked to the programs offered by Mt. San Jacinto College (MSJC). While specific businesses have not yet been identified, there is optimism that these startups will establish a presence in Beaumont by March.

Julie Van Hook, the city's Public Information Officer, presented a comprehensive overview of marketing strategies designed to enhance economic development in downtown Beaumont. She emphasized the collaborative efforts of city staff across various departments to create a vibrant community for residents and businesses alike.

Key marketing goals outlined in the presentation included attracting new businesses, driving visitor spending, enhancing community engagement, and stimulating downtown revitalization. Van Hook highlighted several successful initiatives, including the Beaumont Nights event, which attracted approximately 3,600 attendees per week over seven weeks, showcasing local vendors and entertainment.

The committee also discussed the importance of print and digital marketing efforts, including a feature in Business View magazine, which aims to promote Beaumont as a desirable location for businesses. Additionally, the city has been proactive in utilizing social media to engage the community and promote local events, achieving significant reach and interaction.

Media coverage has also played a crucial role in promoting Beaumont, with local news stations featuring stories about downtown business incentives and community events. The committee noted the effectiveness of billboard advertising in raising awareness of Beaumont's business opportunities.

Looking ahead, Van Hook mentioned plans to revise the city's filming ordinance to attract film productions and further enhance marketing efforts. The city will also participate in the International Council of Shopping Centers (ICSC) conference, showcasing available properties to potential big-box retailers.

Overall, the meeting underscored Beaumont's commitment to fostering economic growth and revitalizing its downtown area through strategic marketing and community engagement initiatives. The committee plans to continue monitoring progress and exploring new opportunities for development in the coming months.