Beaumont economic development campaign partners with students for marketing slogans

In the bustling atmosphere of Beaumont's city hall, members of the Economic Development Committee gathered on December 11, 2024, to discuss innovative strategies aimed at boosting local business and community engagement. The meeting highlighted several key initiatives, including the development of a new marketing slogan and the expansion of billboard advertising to attract visitors and residents alike.

One of the standout proposals was the creation of a catchy slogan to encapsulate Beaumont's economic development efforts. Suggestions like "Business First" and "Elevate Your Business" were put forward, with plans to involve local students from Beaumont Unified in crafting the campaign. This collaboration not only aims to enhance marketing materials but also seeks to engage the community and tap into fresh perspectives.

The committee also reviewed the effectiveness of billboard advertising, particularly its impact on local events like Beaumont Nights, which has seen impressive attendance figures. Members noted that the billboards have successfully generated phone inquiries and media coverage, reinforcing the need to continue and possibly expand this advertising strategy. Currently, the city spends approximately $4,000 per month on each billboard, and discussions included exploring additional locations to maximize visibility.

In a bid to refine their marketing efforts, the committee has integrated analytics into the economic development website, allowing them to track traffic and engagement more effectively. This data-driven approach will help assess the success of new initiatives and adjust strategies accordingly.

The conversation also touched on the importance of community events, with members expressing enthusiasm for upcoming activities that foster local participation. The return of Beaumont Nights in June was particularly highlighted, with expectations of drawing crowds from surrounding areas, including the desert, where residents may seek cooler evening activities.

As the meeting wrapped up, committee members reflected on the positive momentum generated by their initiatives, emphasizing the collaborative spirit that has driven their successes. With plans for continued marketing efforts and community engagement, Beaumont is poised to enhance its economic landscape and strengthen its ties with residents and visitors alike.