Tennessee's Senate Bill 489, introduced on February 12, 2025, aims to regulate the medical cannabis industry more stringently while enhancing consumer protections. The bill addresses several key areas, including marketing practices, packaging requirements, and labeling standards for medical cannabis and cannabis-infused products.

One of the bill's primary provisions prohibits marketing directed at location-based devices, such as mobile phones, unless the marketing is part of an application installed by the device owner, who must be at least 18 years old. This measure seeks to protect consumers from unsolicited advertisements and ensure that marketing practices are transparent and consensual.

Additionally, the bill sets forth specific packaging requirements for medical cannabis products. It mandates that products must be packaged in resealable containers by dispensaries or manufacturers and placed in exit packages that meet regulatory standards before leaving the dispensary. This is intended to enhance safety and prevent unauthorized access to these products.

The legislation also introduces a standardized serving size for edible cannabis-infused products, limiting active THC content to no more than 10 milligrams per serving. This aims to provide consumers with clear information about dosage while not restricting the total amount of THC in a product. Furthermore, the bill outlines labeling requirements that detail the total THC content per unit of weight and the total amount of active THC in sealed packages, ensuring consumers are well-informed about what they are purchasing.

While the bill has garnered support for its consumer protection measures, it has also faced opposition from some industry stakeholders who argue that the regulations may impose unnecessary burdens on businesses. Debates surrounding the bill have highlighted concerns about balancing consumer safety with the need for a thriving medical cannabis market.

The implications of Senate Bill 489 could be significant for Tennessee's medical cannabis landscape. By establishing clear guidelines and standards, the bill aims to foster a safer environment for consumers while potentially shaping the future of cannabis regulation in the state. As discussions continue, stakeholders will be closely monitoring the bill's progress and its potential impact on both consumers and the industry.