Maryland's House Bill 1119 aims to bolster local news organizations by mandating that state procurement contracts for print and digital advertising prioritize these outlets. Introduced on February 6, 2025, the bill seeks to address the declining revenue and influence of local media, which have been significantly impacted by the rise of digital advertising and larger media conglomerates.

The key provision of House Bill 1119 requires state units to ensure that at least 50% of their total dollar value of procurement contracts for advertising is directed to local news organizations. This initiative is designed to support the sustainability of local journalism, which plays a crucial role in informing communities and holding local governments accountable. Notably, the bill excludes contracts for advertising aimed at promoting tourism or employee recruitment outside of Maryland, focusing instead on strengthening local media's financial footing.

Debate surrounding the bill has highlighted concerns about the potential implications for competition and fairness in the advertising market. Critics argue that the bill could inadvertently favor certain organizations over others, while supporters emphasize the urgent need to revitalize local news sources that serve as vital community resources. Amendments to the bill have been proposed to clarify the definition of "local news organizations" and ensure transparency in the procurement process.

The economic implications of House Bill 1119 could be significant, as it aims to redirect advertising dollars back into local economies and support jobs within the journalism sector. Socially, the bill is seen as a step toward preserving the diversity of voices in media, which is essential for a healthy democracy.

As the bill moves forward, its success will depend on the ability of local news organizations to effectively compete for these contracts and the willingness of state units to adapt their procurement practices. If enacted, House Bill 1119 could mark a pivotal moment in the fight to sustain local journalism in Maryland, with potential ripple effects for similar initiatives across the country. The bill is set to take effect on October 1, 2025, and its implementation will be closely watched by stakeholders in the media and political arenas.