House Bill 1377, introduced in Maryland on February 7, 2025, aims to regulate advertising and signage for cannabis businesses in the state. The bill seeks to address concerns regarding the visibility of cannabis-related establishments, particularly in proximity to sensitive locations such as schools, treatment facilities, and childcare centers.

Key provisions of the bill include restrictions on the placement of exterior signage for cannabis businesses. Specifically, such signage cannot be located within 500 feet of primary and secondary schools, licensed childcare centers, playgrounds, recreational centers, libraries, or public parks. This measure is intended to minimize the exposure of cannabis advertising to minors and vulnerable populations.

Additionally, the bill mandates that cannabis-related websites implement age-verification mechanisms to ensure that users are at least 21 years old before accessing content or providing personal information. Advertisements on social media and mobile applications must also include notifications regarding age restrictions. The legislation prohibits cannabis licensees from circumventing these advertising rules by outsourcing or hiring third parties for non-compliant advertisements.

The introduction of House Bill 1377 has sparked discussions among lawmakers and stakeholders. Proponents argue that the bill is a necessary step to protect children and promote responsible cannabis use, while opponents express concerns about the potential stifling of legitimate business operations and marketing efforts within the cannabis industry.

The implications of this bill are significant, as it reflects Maryland's ongoing efforts to balance the legalization of cannabis with public health and safety considerations. Experts suggest that if passed, the bill could set a precedent for similar regulations in other states, influencing how cannabis businesses operate and market their products.

As the legislative process unfolds, stakeholders will be closely monitoring amendments and debates surrounding House Bill 1377, which could shape the future landscape of cannabis advertising in Maryland.